Depicting the beginnings of the label founded by Joaquin "Waah," Darin "Dee," and Chivon Dean, all of whom are related to producer "Swizz Beatz."
DMX releases three albums in less than two years and faces the pressures of fame, and Eve joins the Ruff Ryders roster with a fresh musical perspective.
The LOX signs with Bad Boy Records, and after time in prison and the passing of his grandmother, DMX gets a deal with Def Jam and releases his breakthrough album "It's Dark and Hell Is Hot.
Rapper DMX and siblings Joaquin "Waah" Dean, Darrin "Dee" Dean and Chivon Dean enter the music industry with a New York City street hustle approach to form Ruff Ryders Entertainment.
"Waah" survives poverty, violence and hustling on the streets of New York and sets his sites on making it in the music business. He founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.